This post outlines some of the most considerable modifications in customer practices when it comes to consuming media.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the method by which people are getting their information is also changing. Individuals are significantly turning towards online news sources, rather than viewing television, to learn about existing worldly affairs. However, concurrently, due to a constant flow of info, people are becoming overwhelmed by big amounts of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and much easier to observe. These days it is common to find news channels that have sizeable followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for supplying individuals with dependable and verified news sources, in a style they can easily relate to.
In the current digital age, smart phones have come to be one of the most commonplace devices that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing endless feeds of brief, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a collection of customised videos and react quickly, making these videos a lot more engaging and addictive than standard television. Short form videos are also being used more often for news and instructional functions, not just here for entertainment. Subsequently, this pattern is changing the way individuals are proactively looking for and expecting to receive knowledge, in a quicker, much shorter and more visual format.
Recently, with the rise of digital content, the way in which people consume content has changed significantly. For several years, traditional television was the main source of family entertainment for many people. However, from the development of internet streaming platforms, many viewers are averting from set up television, particularly among younger people. Rather, international media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience intake practices. These options are popular for permitting individuals to watch the programs and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.